12.11.12 - The Mexican publishing group Notmusa has decided to carry out a complete modernisation of all of its systems, and has chosen to rely on Protecmedia’s innovative systems in order to put into practice this ambitious project. Notmusa, whose publications include widely read newspapers and magazines, has thus ensured it has the best technology for its newsroom as well as its archive and the advertising, distribution and subscriptions departments.

Through the MILENIUM Cross Media platform, all of the group’s production processes will be integrated, maintaining common workflows for all of the areas which participate in the day-to-day preparation of each publication. This will enable better coordination of all of the work, saving time and cost, and avoiding errors caused by excessive intermediate stages in the workflows.

Similarly, the Notmusa group will be able to be present on all output media. Using a single work interface, journalists will be able to prepare content without having to worry about where it is ultimately published, since once concluded, export to paper, web, tablets, smartphones or whatever is simple and fast. This integration makes it possible for the newsroom to be perfectly coordinated with other areas, such as advertising or the archive, with the time saving and increased efficiency that this involves, as a result of the much easier and more direct relationship between them.

Alberto Nava, the person in charge of implementing the project, sums up the group’s satisfaction thus: “Grupo Editorial Notmusa found in MILENIUM Cross Media the perfect platform to evolve and be able to meet the needs of our readers, with new experiences on different platforms, retaining quality and improving efficiency. It has also allowed us to prepare for the technological challenges that are now faced by this generation.”